It is a challenge to get your products to fly off the shelves considering the number of choices available. You need to have the best products that people will prefer. Sometimes though, people heading to the supermarket have no idea which brand to trust. They know what to buy, but they have no idea which brand is worth buying. Therefore, your product labels matter a lot. These tips will help make sure that people will buy what you offer based on the labels alone.
Keep the design simple
You want an eye-catching design, but not something that feels overly done. Use appropriate colours and graphics. Choose a font style representing your brand. It needs to be legible enough for people to see even from afar. If you feel like the design is already too much, you need to take a step back and edit it.
Choose a professional design
You need the design to match your target audience. If you want young professionals and adults to purchase these products, you do not want the labels to look like they are for kids. The design needs to attract attention. The professional appeal could also signal that the content is of high-quality.
Find a relevant design
If you use packaging that covers the entire product, people want to know what they are getting based on the tags. It helps if you could have an actual photo of the product on the cover. It gives people an idea of what they are spending their money on. You may also use real people as models. For instance, if you are selling coffee, the cover may include people sipping a cup of coffee. Avoid attractive designs that have nothing to do with what you are selling.
Be careful in choosing colours
If possible, you need to have one brand colour and stick with it. You want people to remember your products even without recalling the name of the brand. For instance, when you see a green-coloured bank, you immediately know which company it is. It takes time to condition the minds of the buyers, but it helps if they can associate your brand with a specific colour.
Choose the right packaging size
You want people to believe that you give them what they deserve. If you place your products in a huge container, but at a low price, it might seem appealing. However, as they open the package, they realise that it is almost empty. It is disappointing, and it will only hurt your brand in the long run.
Another packaging consideration is how you seal the contents. For perishable goods, you need a small package that could help preserve the life of the product. You also need to eliminate unnecessary packaging that people will not appreciate.
Once you have considered all these design elements, it is time to start creating the perfect label. Ask everyone in the team to check if the design looks great. You can find a company with the best labelling machine to ensure that the soft copy of the design looks the same as the printed version.